One can tell a lot about a radio station by simply looking at it’s playlist.
When purchasing $20K worth of prime time radio commercials for a classy and upscale restaurant, it’s best to avoid the station that has songs named “Addicted”, “Psycho”, “Bad Girlfriend” and “Crazy Bitch” in their current Top 20 Most Played songs- regardless of how many times the salesperson says their audience is rich and college-educated.
PROTIP: go to www.yes.com and put in the call letters of your fave station. You’ll see it’s Top 100 songs.
Update: I’m aware that some of these songs kick a#@.
November 28, 2008 at 1:30 pm
[...] And, finally, for those of you who still get your music from the radio, Gray at Left On Lanier has discovered a cool site for you. Type in your favorite station’s call letters, and the [...]
January 30, 2009 at 11:29 pm
News and talk radio stations are great for advertising because the commercial message blends in with the program content, rather than act as a distraction to the programming.